🍜 Taiwanese Food Giant DaChan Expands in U.S. with New Factories, Beef Noodle Launch
April 11, 2025 | Taipei — Taiwanese food conglomerate DaChan Great Wall Group has revealed its ambitious plans to expand its presence in the United States, leveraging its recent acquisition of Amy Food Inc. to introduce authentic Taiwanese dishes such as beef noodle soup and boost its global food production capacity.
Dachan Great Wall Group Expansion
Speaking at an investor conference on Friday, Chairman Han Chia-yu (韓家宇) and President Han Fang-hao (韓芳豪) outlined a vision to transform DaChan into a major processed food player in the U.S., while investing heavily in both domestic and Southeast Asian infrastructure to support growth.
🏗️ Two New U.S. Plants to Launch Taiwanese Staples
Following its 2024 acquisition of Houston-based Amy Food Inc., DaChan now plans to construct two new food processing plants in the United States, with construction set to begin later this year.
Chairman Han confirmed the plants will:
- Expand existing product lines such as spring rolls and dumplings.
- Introduce traditional Taiwanese dishes like beef noodle soup, a national favorite with international appeal.
🧠 Original Insight: This marks the first major push by a Taiwanese brand to bring culturally authentic cuisine into mainstream U.S. processed food markets, targeting institutional buyers and retail shelves alike.
📦 Strategic U.S. Market Penetration via Amy Food
Amy Food Inc. already enjoys deep distribution networks, supplying:
- University and high school cafeterias
- Large U.S. supermarket chains
President Han Fang-hao emphasized that Amy Food’s established logistics and sales infrastructure will be strengthened by DaChan’s management and product innovation, accelerating U.S. market growth.
“We’re not just exporting frozen foods — we’re exporting Taiwan’s culinary identity,” said a company spokesperson.
🌎 Global Supply Chain: Managing Tariffs and Risks
When asked about U.S. tariff risks, Chairman Han clarified:
- The Indonesian seafood facility, contributing 15% of DaChan’s U.S. exports, is the most exposed to tariff fluctuations.
- However, China-based operations are not impacted, as they are domestically focused and export mainly to Japan — not the U.S..
🧠 Commentary: DaChan’s diversified production base offers a built-in buffer against geopolitical disruptions, showcasing a resilient export model that allows for flexibility and adaptation.
🧬 Domestic and Regional Expansion
Beyond the U.S., DaChan is also investing across Taiwan and Southeast Asia:
🇹🇼 In Taiwan:
- New facilities for:
- Aquaculture feed
- Native chicken and white meat processing
- Biotech product manufacturing
- These plants are scheduled to go online in 2025, contributing to revenue by Q3 2025.
🇻🇳 In Vietnam:
- Pig farming expansion to meet rising protein demand.
🇮🇩 In Indonesia:
- Expansion of the seafood processing plant, set for completion in 2025.
These moves reflect a regionally integrated growth strategy, tying together local sourcing, manufacturing, and export pipelines for improved margins and reduced risk.
📉 Financial Snapshot: Revenue Dips but Expansion Signals Confidence
In 2024, DaChan reported NT$102.75 billion (US$3.16 billion) in consolidated revenue — a 7.52% decline year-on-year, attributed to:
- Volatile commodity prices
- Higher logistics costs
- Temporary slowdowns in China’s market demand
🧠 Analysis: Despite the dip, DaChan’s continued investment suggests strong confidence in long-term recovery, particularly with increased demand for ethnic frozen foods in North America.
🚀 What’s Next?
DaChan’s expansion aligns with global food trends that favor:
- Authentic international flavors
- Convenient, high-quality frozen meals
- Clean-label and biotech-enhanced nutrition
By launching signature Taiwanese dishes in the U.S., the company aims to create a new premium segment in processed Asian cuisine — appealing to both diaspora communities and curious mainstream consumers.
📊 Market Insight: U.S. demand for frozen Asian meals has grown 13% year-on-year, with “regional authenticity” now a top consumer preference, according to Mintel’s 2025 report on ethnic foods.
❓FAQs
What is DaChan Great Wall Group planning in the U.S.?
The company plans to build two new processing plants and introduce traditional Taiwanese dishes like beef noodles into the American processed food market.
Why did DaChan acquire Amy Food Inc.?
Amy Food offers strong U.S. distribution channels in schools and supermarkets, allowing DaChan to scale rapidly while adding authentic Taiwanese products.
How will U.S. tariffs impact DaChan?
Tariffs mainly affect its Indonesian seafood facility, but its China operations are domestic-focused, and most of its exports remain resilient due to regional diversity.
What new facilities are coming in Taiwan?
Facilities for aquaculture feed, chicken processing, and biotech manufacturing are expected to be operational in 2025.
What is the company’s overall growth strategy?
DaChan is pursuing a multi-regional expansion — combining local authenticity with global logistics to drive growth across Taiwan, Vietnam, Indonesia, and the U.S.
