In a bold expansion of its Japanese route network, Taiwan’s Starlux Airlines announced it will launch a new direct route to Japan’s pristine Miyako Islands, offering service from Taipei starting August 22 through October 24, 2025. This strategic addition positions Starlux as the first Taiwanese airline to operate flights to Shimoji Island, a key part of the Miyako archipelago in Okinawa Prefecture.
✈️ New Route Highlights: Taipei to Miyako Islands
- Aircraft Used: Airbus A321neo
- Frequency: 2 round-trip flights per week
- Flight Duration: Approx. 1.5 hours
- Booking: Now available via Starlux and major Taiwanese travel agencies
- Promotional Gifts: Special souvenirs for passengers on the maiden flight
🌊 Why the Miyako Islands? A Hidden Gem Now Within Reach
Dubbed the “Maldives of East Asia“, the Miyako Islands are renowned for:
- Crystal-clear waters and white sand beaches
- Vibrant coral reefs and sea turtle habitats
- World-class cave diving and snorkeling experiences
- A slower, tropical pace of life — contrasting Japan’s urban bustle
Previously, Taiwanese travelers had to connect through Okinawa or Tokyo, making the new direct route a significant time-saver and convenience. The new route slashes travel time and provides a nonstop getaway for both adventure seekers and leisure tourists.
🎯 Strategic Expansion into High-Yield Leisure Markets
Starlux Airlines continues to show strength in its aggressive expansion across Japan, a high-demand travel market for Taiwanese passengers. The Miyako Islands route follows the airline’s successful launch of direct flights to Kobe in April 2025, which contributed to a first-quarter average load factor above 90% for its Japan-bound routes.
This move signals Starlux’s clear intent to dominate niche travel markets with high potential but low competition, especially during shoulder-season months when other airlines scale back leisure routes.
🤝 Tourism Partnerships & Packages
Starlux has partnered with:
- Lion Travel Service Co.
- Richmound Tours
- ezTravel
These collaborations will offer a mix of independent travel packages and group tours, catering to a broad audience ranging from honeymooners to diving enthusiasts.
✍️ Analysis: A Timely Move as Regional Tourism Surges
With Taiwan-Japan travel volume rebounding post-pandemic and tourism infrastructure in Japan’s outlying islands developing rapidly, Starlux’s move is both calculated and pioneering. While major carriers remain focused on Tokyo, Osaka, and Fukuoka, Starlux is seizing lesser-served routes — creating first-mover advantages and building destination loyalty.
Moreover, using the fuel-efficient A321neo for short-haul leisure routes is both eco-conscious and cost-effective, allowing the airline to test market demand without overcommitting wide-body capacity.
✅ FAQs
When do Starlux’s flights to Miyako Islands begin?
Flights will begin on August 22, 2025, and run through October 24, 2025, with two round trips per week.
How long is the flight from Taipei to Miyako Islands?
The flight duration is approximately 1.5 hours.
What type of aircraft will Starlux use for this route?
Starlux will operate Airbus A321neo aircraft on this route, known for fuel efficiency and comfort.
What makes Miyako Islands special for tourists?
The islands feature stunning beaches, coral reefs, and unique cave diving, making it a perfect leisure destination.
Are there travel packages available for this new route?
Yes, Starlux has partnered with Lion Travel, Richmound Tours, and ezTravel to provide group and independent travel packages.
